What is Influencer marketing?
Influencer marketing is the strategy of promoting or marketing the product by connecting and effectively using, influential people in social media and other platforms as brand ambassadors.a
It is very effective and relatively less costly than other methods to attain such brand awareness and sales. What’s more interesting about the influence of marketing is the brand ambassadors need not be real-life celebrities, they can be just celebrities in the internet world which makes them highly available for marketing with comparatively less budget.
How does it work?
The answer is simple, select the internet-famous people and make a deal with them. On the internet, there are several celebrities in various fields whose got a large network of followers and a wide range of engagement that even many MNC’s and real-life celebrities don’t have.
Most of those celebrities are concentrated on the core of the objective rather than advertising which is their key to success, so select those mini-celebrities with close relevancy to your product and strike a deal with them. This helps your product to reach a far more diverse audience than your previous audience. Having your product promoted by such celebrities will increase your brand awareness, brand value, and sales and also brings new customers to you.
If you are wondering how to find such celebrities with huge engagement and social sharing rates, the answer is to look for them on all famous social media and blogs, and forum sites. Generally, such celebrities are more fun-oriented than professional. If you are having trouble finding them, follow the below-given guidelines below to find and filter the best of the influencers for your influencer marketing.
1. Research
The best strategy is to explore through numerous Facebook groups, blog promotion forums, and google search results. The authenticity of blogs and social profiles matters a lot. Look for blogs, Facebook pages, and Twitter profiles that are dedicated to the relevant content close to your product.
2. Creativity
Look for influencers with creativity. Influencers’ creativity is very different from the advertiser’s creativity. Influencers’ creativity is more of freestyle and attitude generally represented with a few jokes and puns which suit the freedom level of the social media and blogs. Clearly, the audience is more attracted to such representation which makes them visit their blog/profile constantly which is highly impossible with a few seconds ad.
3. Communication
Look for people who are highly actively engaging with their audience. Engaging with the audience brings out the credibility and responsibility of the admin towards the audience and the posted content. This builds loyal and constant followers who are high potential customers for the product.
4. Quality People
With programs like click farming in Facebook and other social media the credibility of the statistics is doubted, so choose people with high quality following with constant ratio of the followers and engagement rate with successive posts.
5. Viral Marketing Strategy
Look for people with high viral marketing strategy skills and a high number of successful viral posts on their profile, it is not easy to make the content go viral, it needs a lot of special skills like making viral headlines and grabbing the attention if the particular audience with a knack for sharing.Viral influencers charge more than a normal influence but it’s totally worth it.
With the above guidelines you can not only find the best influencers but also can start being an influencer yourself, but it takes some time to build huge audience and skills.
The best way to start Influencer marketing is to reach out to your own communities and groups and get people to start talking about your brand. Initially, you have to promote your brand and profile by special coupons and discounts for loyal followers which will come in handy later. Reach out to your friends who do well on social media and ask them to do a post on your product. This will give you an idea of true organic reach in social media.
Simply put influencer marketing/campaigns is a great way to get good referral traffic and marketing and achieve a viral effect for your brand.
